What's inside
Understand how search and citizen expectations are evolving
Equip your city or agency with actionable strategies in SEO, Artificial Intelligence Optimization (AIO), and Generative Engine Optimization (GEO) to meet rising citizen demands and technology shifts.
Learn how to audit your current digital infrastructure
Learn how to evaluate your website, search visibility, AI readiness, and overall digital performance against evolving best practices.
Build Public Trust Through Transparent, Accessible Communication
Implement proven digital strategies that promote transparency, improve accessibility, and deliver accurate, up-to-date service information for your citizens.
Build a strong SEO foundation specific to government services
Follow a phased roadmap that applies SEO, AIO, and GEO principles directly to public-sector operations—improving both search visibility and service delivery.
Chaparral Creative LLC
At Chaparral Creative, we are passionate about providing our clients with innovative marketing solutions and search engine optimization that help them achieve their business goals. We take pride in our ability to blend creativity and strategy to deliver results that exceed expectations. Our team is dedicated to helping our clients succeed. With expertise in a wide range of industries and marketing techniques, we are well-equipped to develop and execute digital marketing campaigns that drive results.
chaparralcreative.com
Krisa De La Cruz, CEO and Founder of Chaparral Creative, LLC, brings an extensive background in leadership, marketing strategies, and business development, backed by an MBA and a BA in Communication Studies from Texas Tech University. With experience as CEO of the Graham Chamber of Commerce and the Graham Convention and Visitors Bureau, as well as Director of Business Development for Strategic Government Resources (SGR), Krisa has a proven track record in driving growth and success using search engine optimization and content marketing in digital marketing strategies.
Krisa De La Cruz
Founder, Chaparral Creative
FREE GUIDE
The 7-Phase Framework for Modern Digital Infrastructure in Local Government
Future-proof your municipality with actionable strategies for SEO, AI Optimization, and Generative Engine Optimization (GEO).
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